Water, Dipropylene Glycol, 1,2-Hexanediol, Panthenol, Madecassoside, Centella Asiatica Leaf Extract, Carbomer, Polyglyceryl-10 Laurate, Glycerin, Polyglyceryl-10 Myristate, Allantoin, Arginine, Trehalose, Ethylhexylglycerin, Disodium EDTA.
Order Management
Once you have placed your order, an order confirmation will be sent to the email address you provided at the time of purchase. Your order is processed within 24 hours, and you will receive a new email with tracking information as soon as your order has been shipped.
Delivery Time
Your package is usually packed within 24 hours. For the United Arab Emirates, we offer only DHL Express with fast home delivery.
Express delivery is normally completed within 24–48 hours, depending on your location.
Shipping Costs
We offer DHL Express delivery to the United Arab Emirates.
Express delivery within 24–48 hours.
Payment Methods
With us, you always shop safely and securely. We use reliable and well-known payment methods so that you as a customer can feel completely secure throughout the entire shopping experience.
Card Payment
Klarna
PayPal
Since its inception in 1985, ETUDE, formerly known as Etude House, has become one of South Korea's most beloved beauty brands. With over 30 years of experience, they combine innovation, quality, and a playful aesthetic that appeals to a global audience. The brand celebrates the joy of beauty and strives to make beauty care accessible and fun for everyone.
ETUDE's products are known for their skin-friendly and carefully crafted formulas. Their popular series, like the soothing Soon Jung and moisturizing Moistfull Collagen, are designed with a focus on delivering both immediate results and long-term benefits. The Soon Jung series is suitable for sensitive skin with gentle products like 2x Barrier Intensive Cream, while Moistfull Collagen deeply hydrates and gives the skin a firm, youthful glow.
Get answers to the most common questions about Korean skincare, products, and routines.
What is Korean skincare (K-beauty)?
K-beauty is a skincare philosophy from South Korea that focuses on achieving healthy, hydrated, and radiant skin through several carefully selected steps and innovative ingredients.
What is the difference between Korean and Western skincare?
Korean skincare emphasizes preventive measures, hydration, and the use of mild, natural ingredients, while Western skincare often focuses on treating specific issues as they arise.
What does a 10-step Korean skincare routine entail?
A classic routine includes: oil cleansing, water cleansing, exfoliation, toner, essence, serum, sheet mask, eye cream, moisturizer, and sunscreen.
Do I have to follow the entire 10-step routine?
Absolutely not! You can customize the routine according to your skin type, your needs, and how much time you have. Many start with 3–5 steps.
What is essence and how does it differ from serum?
Essence is lighter in consistency and prepares the skin for subsequent steps. Serum is more concentrated and targets specific skin issues.
Why is double cleansing important?
It removes both oil-based and water-based impurities, making the skin cleaner and more receptive to hydration.
What ingredients are common in Korean skincare?
Snail secretion, Centella Asiatica (Cica), rice extract, ginseng, and propolis are just a few examples of powerful yet gentle ingredients.
Do I need to use sunscreen every day?
Yes! UV rays penetrate even on cloudy days. Sunscreen is essential for maintaining skin health and preventing aging.
How do I choose products that suit my skin type?
Start by identifying if you have dry, oily, sensitive, or combination skin. Then you can filter products based on that on our website.
Can men also use Korean skincare?
Of course! Korean skincare is for everyone – regardless of gender, age, or skin type.
