GRABITY

GRABITY is an innovative Korean hair care brand that combines modern research with functional hair care to help you create stronger, fuller, and healthier hair. The brand was developed with a focus on scalp care, volume, and care for fine and thin hair, which has made GRABITY a recognized name in Korean hair care.

For those who feel that their hair is flat, lifeless, thin, or lacking volume, GRABITY offers a carefully designed routine where each product is developed to complement the next step. With research-based formulations and patented technology, GRABITY has created a range of products that focus on both hair and scalp.

Philosophy and background

GRABITY was launched on April 15, 2024 by the startup company Polyphenol Factory and was founded by KAIST professor Hae-Shin Lee together with a team of researchers. The brand describes itself as a science-based premium hair care brand where research on polyphenols forms the foundation of product development.

Instead of focusing on temporary trends, GRABITY builds its identity around research, innovation, and documented technology. The goal is to offer hair care that helps the user create better conditions for healthier hair while giving the scalp the care it needs.

• Founded in: 2024
• Developed by researchers and KAIST professor Hae-Shin Lee
• Science-based product development
• Polyphenol research as a foundation
• Focus on scalp care, volume, and hair loss symptoms

What makes GRABITY unique?

GRABITY differs from many traditional hair care brands through its focus on research and its patented LiftMax308™ technology. The technology is combined with polyphenols and is developed to temporarily strengthen and give a fuller feel to fine hair strands.

The brand has also built its range around specific hair types and needs, making it easier to choose the right products for your hair.

• Patented LiftMax308™ technology
• Polyphenol-based research
• Developed for fine and thin hair
• Focus on scalp care
• Volumizing formulations
• Several products are silicone-free
• Several products are SLES-free
• Several products have a low pH value
• Lightweight formulations that do not weigh the hair down

Extra Strong Shampoo has also been awarded Dermatest Excellent Grade.

Popular products from GRABITY

GRABITY Hair Lifting Shampoo Strong

A weightless shampoo developed for long and fine hair. The formula focuses on volume, scalp care, and a fuller feel without weighing the hair down.

• LiftMax308™
• Polyphenols
• Dexpanthenol
• Niacinamide
• Salicylic acid
• Helps provide volume and a fuller feel
• Focuses on scalp care

Use by massaging the shampoo into wet hair and scalp. Rinse thoroughly and follow up with Hair Lifting Water Treatment.

Discover Hair Lifting Shampoo Strong and give fine hair more volume and fullness.

GRABITY Hair Lifting Shampoo Extra Strong

Developed for short hair and very fine hair strands. The product combines scalp care with volumizing properties.

• LiftMax308™
• Polyphenols
• Biotin
• SLES-free formula
• Silicone-free formula
• Low pH value
• Dermatest Excellent Grade

Massage into wet hair and scalp. Rinse thoroughly and continue with the next step in your routine.

An excellent choice for those who want to create maximum volume in very fine hair.

GRABITY Hair Lifting Water Treatment

A lightweight water-based treatment that helps the hair feel softer, more moisturized, and shinier without losing its lightness.

• Hyaluronic acid
• Silk keratin
• Moisturizing properties
• Helps increase shine
• Counteracts frizz
• Lightweight formula

Apply after shampooing, massage into the lengths, and rinse out as directed.

Perfect when the hair needs moisture, softness, and shine.

GRABITY Hair Lifting Shot

An innovative styling serum that helps create lift and volume while focusing on scalp-friendly ingredients.

• Tannic acid
• Caffeine
• Niacinamide
• Panthenol
• White mulberry root extract
• Ginseng extract
• Non-sticky finish
• Easy to wash out

Apply at the hair roots or where extra volume is desired as the final step in the hair care routine.

Finish the routine with Hair Lifting Shot for fuller hair with more lift.

Hair care routine with GRABITY

Cleansing with Hair Lifting Shampoo

Choose Strong or Extra Strong depending on your hair type.

• Cleanses hair and scalp
• Prepares the hair for the next step
• Helps increase volume

Care with Hair Lifting Water Treatment

Adds moisture and softness without weighing the hair down.

• Hyaluronic acid
• Silk keratin
• Shine and manageability

Styling with Hair Lifting Shot

Finish with volumizing styling and scalp-focused care.

• Caffeine
• Panthenol
• Volume and lift

FAQ – Frequently asked questions about GRABITY

Is GRABITY a Korean hair care brand?

Yes, GRABITY is a South Korean hair care brand developed by researchers together with KAIST professor Hae-Shin Lee.

When was GRABITY founded?

GRABITY was officially launched on April 15, 2024.

What is LiftMax308™?

LiftMax308™ is a patented technology used in several of the brand's products to help create a fuller feel in fine hair strands.

Is GRABITY suitable for fine hair?

Yes, the range is specially developed for fine, thin, and limp hair.

Is GRABITY suitable for flat hair?

Yes, several products specifically focus on providing more lift and volume.

Is GRABITY suitable for dry hair?

Yes, Hair Lifting Water Treatment contains moisturizing ingredients that help dry hair feel softer and healthier.

Is GRABITY dermatologically tested?

Hair Lifting Shampoo Extra Strong has been awarded Dermatest Excellent Grade.

Is GRABITY vegan?

Many of our products are vegan, but not all.

Is GRABITY cruelty-free?

It is illegal to test beauty products on animals in South Korea.

Which product should I start with?

Hair Lifting Shampoo Strong is a good first choice for those with long and fine hair, while Extra Strong suits very fine hair strands.

Discover GRABITY at Koreanbeauty

GRABITY combines Korean innovation, research-based product development, and modern formulations for those who want to give their hair more volume, fullness, and care. With its clear focus on scalp care and fine hair, the brand offers a well-thought-out routine that is easy to use and easy to adapt to different needs.

Explore GRABITY at Koreanbeauty and find products that help you create stronger, fuller, and healthier hair – every day.