{"title":"Face Makeup","description":"\u003cp\u003e\u003cstrong\u003eExplore our category of Korean face makeup \u003c\/strong\u003eand discover the benefits of makeup from South Korea. Korean beauty products are known for their ability to combine makeup with skincare, giving you a natural and radiant look while nourishing and caring for your skin. Our range includes everything from foundation, primer, setting spray to blush, all to create the perfect base and complete your makeup.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBenefits of Korean Face Makeup\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKorean makeup is developed with a focus on natural and gentle\u003c\/strong\u003e ingredients such as centella asiatica and hyaluronic acid, which are soothing and hydrating. These products enhance your natural features and are perfect for \"no-makeup-makeup-looks\". BB and CC creams, which are a combination of makeup and skincare, even out skin tone and nourish the skin while covering imperfections with light to medium coverage. These innovative products give you a poreless finish and a glass-like look that lasts all day.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eOur Products\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFoundation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOur wide range of \u003ca href=\"\/collections\/foundation\" title=\"Cushion foundation\"\u003ecushion foundations\u003c\/a\u003e and BB creams\u003c\/strong\u003e offers light to medium coverage while caring for and hydrating your skin for a radiant and fresh look.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003ePrimer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTo make your skin look even smoother and more flawless\u003c\/strong\u003e before applying makeup, it is recommended to prepare your skin with a \u003ca href=\"\/collections\/primer\" title=\"Primer\"\u003eprimer.\u003c\/a\u003e Choose a primer that effectively minimizes pores and creates a smooth base to give your makeup a perfect foundation to adhere to. This step can help extend the longevity and finish of your makeup by creating a smoother surface.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSetting Spray\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSet your makeup with a \u003ca href=\"\/collections\/setting-spray\" title=\"Setting spray\"\u003esetting spray\u003c\/a\u003e that keeps your look\u003c\/strong\u003e in place all day. This spray not only provides extra glow but also a lasting and fresh finish for a flawless makeup look.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBlush\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOur \u003ca href=\"\/collections\/blush\" title=\"Blush\"\u003eblushes\u003c\/a\u003e come in a wide range of shades \u003c\/strong\u003edesigned to complement all skin tones. These provide a natural and fresh flush to the cheeks, creating a beautiful and healthy glow.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat characterizes Korean face makeup?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eKorean face makeup is about making the skin look naturally flawless, youthful, and hydrated. A light and fresh base is the main focus, usually with BB or CC creams that provide coverage and care. To achieve a subtle glow, highlighters are used, and eye makeup is often minimalist with neutral shades and discreet eyeliner. A touch of color on the lips gives a fresh look.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow does skincare routine affect Korean face makeup?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe skincare routine is important in Korean makeup because healthy skin is the key to good makeup. A typical Korean skincare routine can have up to ten steps or more, including cleansing, toning, Essence, serums, and moisturizing creams. This carefully planned skincare helps prepare the skin and create a smooth base for makeup. The result? The makeup looks better and lasts longer - something that is especially important in Korea where sustainable makeup is highly valued.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat products are the most popular in Korean face makeup?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAmong the most popular products in Korean face makeup, we find BB creams, cushion foundations, and lip colors that provide a light feel but long-lasting results. BB creams combine skincare and makeup by providing both coverage and skincare properties. Cushion foundations is known for its portable packaging and ability to give a fresh, dewy finish. Lip colors that gradually fade are also a favorite, creating a subtle yet lasting color on the lips.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow do techniques for applying Korean face makeup differ from Western methods?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe techniques for using Korean makeup focus on simplicity and building up products in thin layers to achieve a natural effect. Instead of strong contours and highlighter, a more relaxed approach is taken. By using makeup sponges and brushes, the product is gently patted in to achieve an even and natural skin tone. By applying several thin layers, a sustainable finish is achieved that feels natural and not too overwhelming.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow do you adapt Korean face makeup to different skin types?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAdapting Korean face makeup to different skin types is important to achieve the desired results. For dry skin, it is good to use products that have moisturizing ingredients like hyaluronic acid and glycerin, which help keep the skin hydrated throughout the day. For oily skin, it is best to use water-based products or those with a mattifying effect to keep oil production in check and ensure that the makeup does not melt away. If you have sensitive skin, look for products with soothing ingredients like aloe vera or green tea to avoid irritation while still caring for the skin.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat trends in Korean face makeup are we seeing right now?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eSome of the latest trends in Korean face makeup include the use of glossy and metallic eyeshadows to create a more dramatic look. It has also become popular with \"glass skin,\" which means extremely hydrated and dewy skin that looks like glass. Another trend is the use of bold yet sheer lip colors that give a vibrant but natural look. These trends show how K-beauty continuously evolves and is creative, keeping up with both traditional and modern aesthetic ideals.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy choose Korean face makeup?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKorean makeup brands are at the forefront when it comes to innovation and quality,\u003c\/strong\u003e offering products that meet the needs of different skin types and tones at affordable prices. With a focus on a natural and youthful look, Korean makeup is perfect for those who want a radiant complexion with a glass-like finish.\u003c\/p\u003e\n\u003cp\u003eExperience the benefits of Korean makeup for yourself and transform your beauty routine today. Explore our range and find your new favorites from the best Korean brands.\u003c\/p\u003e","products":[{"product_id":"heimish-artless-glow-base-40ml","title":"Artless Glow Base 40ml","description":"\u003cp\u003e\u003cstrong\u003eHeimish Artless Glow Base\u003c\/strong\u003e is a multifunctional makeup base that combines primer, radiance-boosting skincare, and sun protection with SPF50+ PA++++ in a single step. The pearlescent formula gives the skin a fresh, radiant finish and creates an even base for makeup, while it can also be used alone for a natural glass skin effect.\u003c\/p\u003e\n\u003cp\u003eThe formula contains niacinamide, which helps create a more even skin tone and increased radiance, while adenosine helps care for the skin and improve its elasticity. Extracts from rosehip, thyme, marjoram, and peppermint complement the formula with antioxidant and caring properties. The combination of multiple UV filters provides broad-spectrum protection against UVA and UVB rays, while the pink pearlescent base gives the skin an immediately brighter and more radiant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultifunctional product that combines primer, radiance, and sun protection.\u003c\/li\u003e\n\u003cli\u003eSPF50+ PA++++ provides high protection against UVA and UVB rays.\u003c\/li\u003e\n\u003cli\u003eCreates an even and smooth base for makeup.\u003c\/li\u003e\n\u003cli\u003eGives the skin a radiant, pearlescent glass skin finish.\u003c\/li\u003e\n\u003cli\u003ePink tone contributes to a visually brighter and more revitalized skin tone.\u003c\/li\u003e\n\u003cli\u003eNiacinamide helps improve the skin’s radiance and even out the skin tone.\u003c\/li\u003e\n\u003cli\u003eAdenosine helps care for the skin and improve the feeling of elasticity.\u003c\/li\u003e\n\u003cli\u003eContains botanical extracts from rosehip, thyme, marjoram, and peppermint, among others.\u003c\/li\u003e\n\u003cli\u003eCan be used both alone and as primer under makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Improves the skin’s radiance and contributes to a more even skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Cares for the skin and strengthens its elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip extract\u003c\/strong\u003e – An antioxidant-rich plant extract that protects and cares for the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThyme extract\u003c\/strong\u003e – A botanical extract with powerful antioxidant and caring properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarjoram extract\u003c\/strong\u003e – Cares for the skin and complements the product’s botanical complex in a harmonious way.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint extract\u003c\/strong\u003e – Provides a refreshing sensation and contributes to the skin’s well-being.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV filters\u003c\/strong\u003e – An advanced combination of UV filters that offers broad-spectrum sun protection with SPF50+ PA++++.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply an appropriate amount evenly over the face as the last step in your skincare routine.\u003c\/li\u003e\n\u003cli\u003eGently pat the product into the skin for even application.\u003c\/li\u003e\n\u003cli\u003eUse alone for a naturally radiant finish or as primer before makeup.\u003c\/li\u003e\n\u003cli\u003eDuring prolonged sun exposure, reapply sunscreen regularly to maintain protection.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"heimish","offers":[{"title":"Default Title","offer_id":46559860457796,"sku":"HMM02-GlowbaseRRr","price":239.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/ArtlessGlowBase.png?v=1786367056"},{"product_id":"tirtir-mask-fit-red-cushion-18g","title":"Mask Fit Red Cushion 18g","description":"\u003cp\u003e\u003cstrong\u003eTIRTIR Mask Fit Red Cushion is a high-quality foundation\u003c\/strong\u003e that offers powerful coverage to blur skin imperfections and redness, resulting in a silky, radiant finish. It is enriched with extracts from roselle, propolis, and white water lily to keep the skin hydrated. Additionally, it is equipped with SPF40 PA++ to protect the skin from harmful UV rays. This foundation is available in several shades and is designed to be mess-free, ensuring a sustainable and flawless application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful coverage:\u003c\/strong\u003e Effectively conceals skin imperfections and redness for a silky and radiant finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing and nourishing:\u003c\/strong\u003e Enriched with extracts from roselle, propolis, and white water lily to keep the skin hydrated and nourished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMess-free formula:\u003c\/strong\u003e Ensures a sustainable and flawless application without the need for touch-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e Maintains a flawless semi-matte finish with a natural glow for up to 72 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnriched with skin-caring ingredients:\u003c\/strong\u003e Contains niacinamide and propolis extract to brighten the skin tone, as well as adenosine to minimize the appearance of wrinkles and fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare your skin:\u003c\/strong\u003e Start by cleansing your face and applying your usual skincare routine. 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Thanks to the buildable formula, you can easily control how much product you use to achieve either a lighter or more covering finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor an even finish:\u003c\/strong\u003e Continue to gently pat the product onto the skin until you achieve an even and uniform application across the entire face.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"TIRTIR","offers":[{"title":"#13C Fair","offer_id":48922834108740,"sku":"1128906294","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#13N Fair Ivory","offer_id":48922836599108,"sku":"1128906314","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#15C Fair Porcelain","offer_id":48922827587908,"sku":"1128906277","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#17C Porcelain","offer_id":47969068122436,"sku":"1126537049","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#17N Vanilla","offer_id":48922807140676,"sku":"1128906200","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#17W French Vanilla","offer_id":48922809434436,"sku":"1128906226","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#21C Cool Ivory","offer_id":48922798555460,"sku":"1128906179","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#21N Ivory","offer_id":47969068220740,"sku":"1126537051","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#21W Natural Ivory","offer_id":48922794262852,"sku":"1127476837","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#23N Sand","offer_id":47969068286276,"sku":"1126537059","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#24N Latte","offer_id":48922779943236,"sku":"1127476648","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#24W Soft Beige","offer_id":48895922110788,"sku":"1127476814","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#25N Mocha","offer_id":48922787348804,"sku":"1127476738","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#27C Cool Beige","offer_id":49031055638852,"sku":"1129269616","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#27N Camel","offer_id":48292359569732,"sku":"1127476698","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#29N Natural Beige","offer_id":48922772308292,"sku":"1127476600","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#30N Rich Honey","offer_id":49031053902148,"sku":"1129269615","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#31N French Beige","offer_id":49031052263748,"sku":"1129269614","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#33C Hazel","offer_id":48922804224324,"sku":"8809928134895","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#33N Macchiato","offer_id":48922816872772,"sku":"1128906249","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#33W Ginger","offer_id":49031050920260,"sku":"1129269613","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#34C Amber","offer_id":49031049576772,"sku":"1129269612","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#34N Pecan","offer_id":49031047774532,"sku":"1129269611","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#34W Toffee","offer_id":49031043744068,"sku":"1129269610","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#35N Walnut","offer_id":48922822902084,"sku":"1128906258","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#37C Almond","offer_id":49031040434500,"sku":"1129269609","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#40N Cinnamon","offer_id":48922813858116,"sku":"1128906238","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#43N Deep Cocoa","offer_id":48922824868164,"sku":"1128906267","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#51N Fudge","offer_id":49031039222084,"sku":"1129269608","price":287.2,"currency_code":"SEK","in_stock":true},{"title":"#55N Espresso","offer_id":49031057342788,"sku":"1129269617","price":287.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/TIRTIR-MaskFitRedCushion_17CPorcelain.png?v=1743600555"},{"product_id":"klairs-illuminating-supple-blemish-cream-40ml","title":"Illuminating Supple Blemish Cream 40ml","description":"\u003cp\u003e\u003cstrong\u003eKlairs Illuminating Supple Blemish Cream is a versatile\u003c\/strong\u003e BB cream that combines skincare and makeup to provide a natural and radiant finish. This lightweight product is designed to give the skin an even and flawless look while providing moisture and protecting against the sun's harmful rays with SPF 40 PA++. 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Make sure your face is clean and hydrated before applying the BB cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply an appropriate amount:\u003c\/strong\u003e Take a sufficient amount of the BB cream on your fingertip. The size of a pea is usually enough for the entire face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDab gently on the face:\u003c\/strong\u003e Dab the BB cream gently on the areas of the face where you desire coverage. It can be over the entire face or just on specific areas that need to be evened out or concealed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlend the product:\u003c\/strong\u003e Use your fingertips to carefully blend the cream along with the skin. You can also use a makeup sponge or brush for a smoother application. The BB cream is easy to blend and build for more coverage without looking cakey.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra coverage if needed:\u003c\/strong\u003e If you need extra coverage on certain areas, you can apply a slightly larger amount of the product right there. 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The ultra-fine mist settles evenly over the skin without leaving large droplets or feeling heavy.\u003c\/p\u003e\n\u003cp\u003eThe formula contains moisturizing and soothing ingredients such as hyaluronic acid, panthenol, and centella asiatica, while fixing polymers help keep makeup in place longer. 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The unique formula contains ingredients such as thyme (Thymus Vulgaris), peppermint (Mentha Suaveolens), and green tea (Camellia Sinensis), which provide a refreshing cooling effect. 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It is both water- and sweat-resistant, making it suitable for all skin types, even sensitive skin, thanks to the soothing Cica extract. With its airy \"Air-Fit\" technology, the spray feels light on the skin without leaving an oily or sticky sensation. The wide spray angle ensures an even application and creates a soft, blurred finish that conceals pores and keeps makeup in place all day. 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The moisturizing cream transforms upon application into a silky foundation that melts into the skin. With a formula that adapts to your skin tone, it provides a naturally even and radiant finish while effectively concealing imperfections, pores, and fine lines.\u003c\/p\u003e\n\u003cp\u003eThe formula is enriched with nourishing ingredients such as \u003cstrong\u003eFrench collagen\u003c\/strong\u003e to strengthen and give the skin elasticity, \u003cstrong\u003eVolufiline™\u003c\/strong\u003e to boost volume and hydration, as well as \u003cstrong\u003eniacinamide and adenosine\u003c\/strong\u003e to even out skin tone and counteract signs of aging. 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