Beauty of Joseon

Do you dream of a skincare routine that gives radiance, strengthens the skin barrier, and at the same time offers gentle yet effective care for all skin types? Beauty of Joseon is a leading name in Korean skincare and has quickly become a global favorite. Inspired by the beauty rituals from the Joseon dynasty, the brand combines traditional herbal extracts with modern dermatological research – a perfect harmony that delivers visible results and skincare that truly makes a difference.

Philosophy and Background

Beauty of Joseon was founded with a clear vision: to preserve and further develop the heritage of Korean hanbang (traditional herbal medicine) by combining it with modern skincare research. The brand draws its inspiration from the beauty ideals of the Joseon dynasty, where the focus was on natural radiance and healthy skin rather than heavy layers of makeup.

• Certifications: The products are approved by KFDA (Korea Food and Drug Administration) and many are ECOCERT-certified, ensuring both safety and sustainability.
• Cruelty free: The brand is completely free from animal testing and develops its products with respect for both humans and the environment.
• Vegan options: Many products in the range are vegan, although some contain ingredients like snail secretion or honey.
• Dermatologically tested: All products are designed to suit even sensitive skin and undergo testing to ensure high tolerance.

Beauty of Joseon works to offer clean and effective skincare, free from unnecessary additives and harsh chemicals, with the aim of creating products that promote balance, safety, and long-lasting results.

What makes Beauty of Joseon unique?

The brand's strength lies in its unique combination of traditional herbs and modern active ingredients, which together create balanced and effective skincare.

Key Ingredients and Their Benefits

• Ginseng: A powerful anti-aging ingredient that stimulates blood circulation and improves skin elasticity for a more youthful glow.
• Rice extract: A timeless beauty secret that gives the skin a clearer and more even tone.
• Propolis and honey: Soothe and hydrate while offering anti-inflammatory properties to care for sensitive skin.
• Green tea and mugwort: Filled with antioxidants that protect the skin against free radicals and help balance the skin's natural oils.
• Snail secretion: A nutrient-rich ingredient full of peptides and mucin, which strengthens and repairs the skin barrier for better resilience.

Suitable for All Skin Types

• Sensitive skin: Formulated to be hypoallergenic and free from irritating alcohols and strong fragrances, making it gentle even for sensitive skin.
• Oily and acne-prone skin: With balancing ingredients like niacinamide, green tea, and propolis, the products help control sebum production and minimize pore size.
• Dry and mature skin: Enriched with ginseng, snail secretion, and hyaluronic acid for intense hydration and improved firmness.

Beauty of Joseon offers skincare that is gentle yet effective, perfectly tailored for all skin types. Through the layering method, the products can be customized to meet your specific needs, while enhances your skin health deeply.

Popular products from Beauty of Joseon

Radiance Cleansing Balm

A luxurious, sorbet-like cleansing balm that melts into the skin and effectively removes makeup, sunscreen, and impurities without disturbing the skin's natural moisture balance. The gentle formula is enriched with nourishing ingredients that leave the skin soft, clean, and hydrated after each use, perfect for daily cleansing.

Key ingredients and Benefits:

• Rice extract – Evens out skin tone and provides a clearer complexion.
• Sea buckthorn extract – Filled with vitamin C and powerful antioxidants.
• Beeswax – Protects the skin and locks in moisture.

Usage: Perfect as the first step in your evening routine. Gently massage the balm to dissolve makeup and sunscreen, then rinse off with lukewarm water.

Buy Beauty of Joseon Radiance Cleansing Balm here.

Glow Serum – Propolis + Niacinamide

A high-performance serum that effectively balances the skin, deeply hydrates, and provides a radiant glow. Perfect for those who want a more even skin tone and a fresh, revitalized feeling every day.

Key ingredients and Benefits:

• 60% Propolis – Soothes inflammation and deeply hydrates.
• 2% Niacinamide – Refines pores and evens out skin tone.

Usage: Ideal for normal to oily skin. Apply after toner, morning and evening, for best results.

Buy Beauty of Joseon Glow Serum here.

Repair Serum – Ginseng + Snail Mucin

A nutrient-rich serum designed to strengthen, repair, and deeply hydrate the skin. With its active ingredients, it helps improve skin elasticity, provide glow, and protect against external stressors.

Key ingredients and Benefits:

• Ginseng – Stimulates blood circulation and improves skin elasticity.
• Snail secretion – Hydrates, repairs, and minimizes fine lines.

Usage: Apply on cleansed skin, preferably as part of your evening routine to optimize skin recovery.

Buy Beauty of Joseon Repair Serum here.

Relief Sun – Rice + Probiotics SPF 50+

A globally acclaimed sunscreen with a lightweight formula that is quickly absorbed by the skin and leaves no sticky feeling. Its nurturing properties help hydrate the skin while protecting against harmful UV rays, making it perfect for daily use.

Key ingredients and Benefits:

• 30% Rice extract – Soothes the skin and provides nutrition.
• Probiotics – Strengthens the skin barrier and balances the microflora.
• Niacinamide – Promotes an even skin tone and natural glow.

Usage: Use as the last step in your morning routine. The cream absorbs quickly without leaving a white residue.

Buy Beauty of Joseon Relief Sun SPF50 here.

Dynasty Cream

An iconic face cream that not only deeply hydrates but also creates a radiant "glass skin" effect for an even and healthy glow. Perfect for all skin types looking to achieve a naturally fresh finish.

Key ingredients and Benefits:

• Hyaluronic Acid – Provides intense and long-lasting hydration.
• Squalane and Shea Butter – Softens and strengthens the skin's barrier.
• Honey and Niacinamide – Hydrates and evens out skin tone.

Usage: Apply morning and evening as the last step in your skincare routine. Don't forget sunscreen during the day for optimal protection.

Buy Beauty of Joseon Dynasty Cream here.

Skincare routine with Beauty of Joseon

Step 1 – Cleansing

• Radiance Cleansing Balm effectively removes makeup, sunscreen, and impurities.
• The skin is left clean, soft, and hydrated.

Step 2 – Toner/Essence

• Ginseng Essence Water hydrates and prepares the skin for the following steps.
• Enriched with ginseng and niacinamide to provide a radiant glow and more even skin tone.

Step 3 – Serum

• Glow Serum boosts skin radiance and visibly reduces pore size.
• Repair Serum supports skin recovery and counteracts signs of aging.

Step 4 – Moisturizer

• Dynasty Cream locks in moisture and strengthens the skin barrier.
• Provides improved elasticity and long-lasting, deep hydration.

Step 5 – Sunscreen (daytime)

• Relief Sun SPF 50+ provides strong protection against UV rays.
• Soothes the skin and leaves a fresh, natural finish.

Common questions about Beauty of Joseon

Is Beauty of Joseon cruelty-free?

Yes, Beauty of Joseon is completely cruelty-free and does not sell its products in countries where animal testing is required.

Is Beauty of Joseon vegan?

Most of the brand's products are vegan. However, some products contain ingredients like snail secretion or honey.

Is Beauty of Joseon suitable for sensitive skin?

Absolutely. The products are hypoallergenic and dermatologically tested to be gentle even for sensitive skin.

What skin types are suitable for Beauty of Joseon?

• Sensitive skin: The products contain mild and soothing ingredients suitable for sensitive skin.
• Dry skin: Ginseng and hyaluronic acid provide intense hydration.
• Oily skin: Niacinamide helps balance the skin and refine pores.

Are the products dermatologically tested?

Yes, all products are carefully dermatologically tested and meet high safety standards to minimize the risk of irritation.

What are Beauty of Joseon's most popular products?

Among the most loved products, you will find Glow Serum, Relief Sun SPF50+, Dynasty Cream, Radiance Cleansing Balm, and Repair Serum.

Discover Beauty of Joseon – Korean skincare for glow and a strong skin barrier

Beauty of Joseon combines the best in Korean skincare: traditional herbs, modern science, and a philosophy that focuses on skin health. With natural ingredients, cruelty free products, and dermatologically tested formulations, the brand has become a global favorite, suitable for all skin types.

Curious to discover the difference? Explore our range from Beauty of Joseon and build a skincare routine with serums, creams, and sun protection – for balanced, hydrated skin with a natural, radiant glow.